Last Revised: May 25, 2018
Thank you for visiting the Privacy Notice of Taylor Made Golf Limited (“TaylorMade”). TaylorMade values your privacy, and wants you to feel comfortable and secure doing business with us and using any of our websites, including: taylormadegolf.co.uk, taylormadegolf.eu, taylormadegolfdirect.com, tmag.biz, all other TaylorMade websites, and any TaylorMade mobile or other applications or apps, such as myroundpro.com, (the "TaylorMade Websites"). This Privacy Notice describes our practices and governs the use of personal information we collect from you or about you through the TaylorMade Websites, written or oral communications, or from other sources. This Privacy Notice also explains the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information, and, as a courtesy, provides a number of useful links to third party information regarding privacy protection. However, TaylorMade does not assume any responsibility for the accuracy and/or completeness of such third party information. If you are an individual resident in a country within the European Economic Area (“EEA”) this Privacy Notice tells you about your privacy rights and how the General Data Protection Regulations (“GDPR”) law protects you.
Who We Are and Websites We Own and Operate
TaylorMade Golf is a golf equipment and accessories manufacturer and retailer with headquarters in Carlsbad, California, USA, and operations around the world, including in the United Kingdom.
This Privacy Notice applies to the TaylorMade Websites, including those operating in the European Economic Area. Links within these sites could direct you to third party websites that are not owned or controlled by TaylorMade. TaylorMade has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information. In addition, TaylorMade will not and cannot censor or edit the content of any third party site. We encourage you to be aware when you leave the TaylorMade Websites, and to read the privacy notice of each website that you visit. TaylorMade affiliates may have their own privacy notice governing websites other than the above TaylorMade Websites.
The TaylorMade Websites are owned and maintained by Taylor Made Golf Company, Inc., a Delaware, United States corporation, and Taylor Made Golf Limited, a company registered at the Companies Registration Office of England and Wales under the registration number 01424575, with registered office at Viables Business Park, Jays Close, Basingstoke, United Kingdom RG22 4BS, with VAT registration number GB330426006. Taylor Made Golf Limited is registered with the UK Information Commissioner’s Office. The registration number is Z9201387.
By further browsing, creating an account, or registering on the TaylorMade Websites, contacting TaylorMade customer service, or applying for a position of employment through an online application, you agree to this Privacy Notice and consent to the collection and use of your personal information as described in this Privacy Notice, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Notice, and we may email you to notify you of such changes.
This Privacy Notice addresses the following topics:
- Why We Collect Information
- What Information We Collect
- Information We Collect Automatically
- Chat Rooms and Forums
- Computer Profiles
- How We Collect Information
- Children’s Online Privacy Protection
- Use of IP Addresses
- Use of Web Beacons
- Advertising and Online Tracking
- How We Use the Information We Collect
- How We Share Your Information
- Aggregate Information
- Unsolicited Emails Received by You
- TaylorMade Text Message Programs
- Your Rights & Choices About the Information We Collect
- Personal Information Maintenance & Opt-Out
- Retention of Your Personal Information
- International Transfers of Personal Information
- Questions & Changes in Policy
Why We Collect Information
In this Privacy Notice, “personal information” means any information that can be used to identify you. This includes, without limitation, your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification or passport details, golf scores, handicap and other golf-related information, golf club membership, golf product preferences, golf club fitting specifications, photographs, video, preferred communication methods, payment information, and any other types of information that you choose to provide to us or that we may collect about you through other public sources, such as national and regional golf associations.
TaylorMade collects personal information because it is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. Your personal information also helps us communicate with you about our latest products, special offers, sweepstakes, and other information and events you might like to know about, if you so choose.
We also collect your personal information to help us design, deliver operation of, and tailor your experience on the TaylorMade Websites. We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may cross-check that against information that might otherwise be available through entities with whom we have business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to target specific items of interest to you.
When you sign-up to receive marketing communications from us, we ask for your name and email address.
What Information We Collect
Whenever you register a TaylorMade product, send us an email, purchase a product from a TaylorMade Website, register on one of the TaylorMade Websites, enter a contest, prize draw or competition, or other promotion, submit data through one of our applications, call our customer service department, subscribe to one of our newsletters, interact with us via a social networking service, or otherwise transmit information via any of the TaylorMade Websites, TaylorMade may obtain and collect your personal information, such as the following, without limitation:
- Your first and last name;
- Your contact details, including your postal address, telephone number, and email address;
- Your physical traits, including handedness and handicap;
- Your game performance data, including your golf scores, club preferences,
Information We Collect Automatically
In addition to any personal information or other information that you choose to submit to the TaylorMade Websites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the TaylorMade Websites or one of our advertisements or other content elsewhere online (“Usage Information”). Usage Information may include the browser you are using, the URL that referred you to the TaylorMade Websites, all of the areas within the TaylorMade Websites that you visit, and the time of the visit, among other information. Our systems may also automatically gather information about the search terms you use on the TaylorMade Websites and the links you select from within the TaylorMade Websites to other areas of the web or elsewhere online. In addition, we may collect your IP address or other unique identifier of your computer, cell phone, or other device used to access the TaylorMade Websites (collectively referred to as a “Device Identifier”). A Device Identifier is a number that is automatically assigned to your computer, your cell phone, or other device used to access the TaylorMade Websites, and our computers identify your device by its Device Identifier. Usage Information may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we will treat it as personal information.
Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the TaylorMade Websites currently do not alter their practices when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Chat Rooms and Forums
The TaylorMade Websites may now or in the future include chat rooms, forums, message boards, and/or news groups. Any information that is disclosed in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. TaylorMade cannot safeguard the privacy of personal information that is disclosed online in this manner.
How We Collect Information
We collect information in three primary ways:
- You give us information: We collect information from you when you create an account with us, sign up to receive marketing communications, purchase a product from us, or when you interact with us about a product, service, or promotion we offer.
- We collect information automatically: We automatically collect certain types of personal information when you visit the TaylorMade Websites. For example we automatically collect various types of technical information when you use the TaylorMade Websites as described in this Privacy Notice.
- We collect information from other sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as demographic information for advertising and marketing purposes. We may also receive information from third parties who provide third-party tracking services through web-beacons as otherwise discussed in this Privacy Notice. These analytics providers (such as Google) or advertising networks may be based outside of the EEA.
Children's Online Privacy Protection
TaylorMade does not knowingly collect contact or personal information from children under 13. The TaylorMade Websites are not intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received personal information from a child under the age of 13, we will delete such information from our records. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at firstname.lastname@example.org.
Some countries establish the age of 16 as the threshold beyond which parental authorization for a child’s data processing is not required. In the countries where the law imposes stricter requirements and require parental consent for children under 16 years of age for processing of their personal information we rigorously adhere to those requirements.
If you are under the age of 16, please seek the consent of your parent or legal guardian for your personal data to be used by TaylorMade for browsing the TaylorMade Websites and/or using the services they offer. You will be able to create an account, place orders, and purchase goods and/or services on the TaylorMade Websites only if you verify your age.
- keep count of return visits to the TaylorMade Websites
- accumulate and report anonymous, aggregate, statistical information on website usage
- deliver content and advertising specific to your interests or past viewing history
You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.
Use of Web Beacons
The TaylorMade Websites and certain emails sent to opt-in consumers contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the TaylorMade Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.
Advertising and Online Tracking
We may also use the web beacon and cookies to monitor your online behavior and interests on the TaylorMade Websites and communications from TaylorMade to tailor advertisements and other communications shown and sent to you to market our goods and services. With both cookies and web beacons, the information stored by the web beacon or cookie does not contain your name, address, telephone number, or email address. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the TaylorMade Websites enable you to opt out from receiving this type of advertising. For more information about third party cookies and web beacons, click here.
Use of IP Addresses
TaylorMade does not store or record the Internet Protocol ("IP") addresses of visitors to the TaylorMade Websites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides Personal Information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Providers ("ISP") typically assigns a random IP addresses at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We cannot determine your identity solely based upon your IP address. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses are never associated with Internet users.
How We Use the Information We Collect
TaylorMade may use your personal information in the following ways:
- to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders
- to perform any services requested by you
- to compile and/or distribute aggregate information about our website users and aggregate usage patterns
- to provide our own website designers with useful information for improving our websites and developing new features and services that meet your needs
- to tailor your experience on the TaylorMade Websites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests
- as part of an online employment application to evaluate your qualifications only
- to share with government agencies, law enforcement, or with third parties if we think we are legally obligated, or to protect ourselves. For example, we will disclose information in response to subpoenas, investigative requests, and reasonable discovery requests.
How We Share your Information
TaylorMade will only disclose your email address to select third party retailers when the email is collected via a TaylorMade mobile fitting application at participating fitting locations, to TaylorMade subsidiary and affiliated companies, as otherwise disclosed in this Privacy Notice, or with your express permission.
If you consented to use and disclosure of your personal information by TaylorMade for marketing purposes, TaylorMade may also use your personal information for marketing and survey purposes on behalf of itself and its affiliates and subsidiaries. TaylorMade may appoint third party agents in connection with such marketing and survey efforts. TaylorMade may disclose personal information to select business partners for use in connection with direct mail marketing efforts, including, without limitation, with select third party retailers when the email is collected via a TaylorMade mobile fitting application at participating fitting locations and with TaylorMade subsidiary companies.
TaylorMade may share your personal information and other data with businesses controlling, controlled by, or under common control with TaylorMade. If TaylorMade is merged, acquired, or sold, or in the event of a transfer of some or all of its assets, TaylorMade may disclose or transfer your personal information and other data in connection with such transaction. You will have the right and opportunity to object to any such transfer if, according to the applicable data protection laws, it will result in the handling of your personal information in a way that differs materially from this Privacy Notice. The sharing of personal information with TaylorMade group companies may involve storing personal information on a group network server which may be based outside of the EEA (in particular, in the U.S.). We ensure that we have internal data protection policies, procedures, and practices to adequately safeguard the use and security of the personal information and shall ensure it is only collected, stored, and used as described in this Privacy Notice.
From time to time TaylorMade might establish a business relationship with other persons or entities whom it believes are trustworthy and whom it has asked to confirm that their privacy policies are consistent with TaylorMade’s and where there are adequate safeguards to protect the personal information in accordance with data protection laws. These are known as TaylorMade’s “Select Partners.” In such cases TaylorMade might rent, exchange, share and/or cross-reference information, including personal information about you, that will enable such persons or entities to contact you regarding products and services that may be of interest to you. Once you’ve opted-in, you have the right to opt-out of data sharing with Select Partners as described in the “Personal Information Maintenance & Opt-Out” Section below.
If you have exercised your "opt-out", TaylorMade will use or disclose your personal information only as stated above, or: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with TaylorMade and TaylorMade seeks legal redress, (3) if we believe you will harm the property or rights of TaylorMade or those of TaylorMade's other customers, (4) under exigent circumstances to protect the physical safety of TaylorMade, its employees, users or the general public, or (5) to validate credit card numbers for charging for fee services where relevant, (6) where we have some other legal obligation to process your personal information, or (7) in connection with any relevant contract we have with you.
TaylorMade may share aggregate statistical information with business partners, sponsors or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on the TaylorMade Websites, or that Y number of men and Z number of women filled out registration forms. Such information will not be treated as personal information.
Unsolicited Emails Received by You
TaylorMade does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to email@example.com.
TaylorMade Text Message Programs
TaylorMade offers various text message programs from time to time. If you have consented to receive text messages from TaylorMade, you can opt-out of receiving future text messages at any time. Please see the terms and conditions applicable to your specific text message program to learn more, including how to opt-out of receiving future text messages. Message & Data Rates May Apply. For customer service, please contact us at 1.866.530.8624 between 6 AM and 4 PM PST, Monday thru Friday, or email us at firstname.lastname@example.org.
Your Rights & Choices About the Information We Collect
It is important that you are able to control your personal information. We are committed to providing you with control over your personal information. To the extent allowed by applicable law, you have the following rights with respect to your personal information:
- Right of Access, which means your right to confirm whether we maintain any personal information concerning you in our systems and databases, what categories of personal information we store and use, purposes and legal bases of processing of your personal information, recipients, retention periods, cross-border transfers, technical and organizational measures we implement to secure privacy of your information;
- Right to Data Portability, which means your right to receive a copy of personal information that you provided to us;
- Right to Rectification, which means your right to request an amendment or update to any inaccurate or incomplete personal information that we maintain about you in our systems and databases;
- Right to Restrict Processing, which means your right to request restrictions on how we use and process your personal information if you believe that TaylorMade does not have legal bases to process your personal information or your personal information is inaccurate;
- Right to Withdraw Consent, which means your right to revoke authorizations given to us on how to use and share your personal information, including disclosing your information to third-part recipients;
- Right to Object, which means your right to object to using your personal information for certain purposes, including direct marketing and profiling; and
- Right To Be Forgotten, which means your right to request us to delete your personal information from our systems and databases.
Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information from or in our systems and databases without some residual data backups because we still need to process your personal information for the purpose the data was originally collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons. We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records as long as required by the applicable law. If we are precluded from honoring your request for erasure of your personal information, we will inform you of the reasons for the rejection. We will process all the requests within one month of receipt or within such other time as specified by applicable law. Please submit your requests to email@example.com. For verification purposes and to protect your confidentiality, we can only respond to the requests sent from an email address that you provided to us or used when registering an account on the TaylorMade Websites.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Occasionally, it may take us longer than 30 days to deal with your request if your request is particularly complex or you have made a number of requests. In this case. We will notify you and keep you updated.
If you have a registered account with TaylorMade and would like to update or delete your contact information, please visit the “Account Settings” section and update the “Personal Data” section of your personal information details.
Personal Information Maintenance & Opt-Out
You have the right to object to processing of your personal information for marketing purposes, commonly known as opt-out requests. If you wish to opt-out of our use and/or disclosure of your personal information, other than to process any purchase orders and communicate with you about your account, you will have the option to do so when you first submit your personal information via the TaylorMade Websites. You are opting into receiving marketing communications from TaylorMade if you check the box stating that you want to receive emails or marketing communications from TaylorMade Golf, and you are opting out if you leave the box unchecked. At any time thereafter, if you wish to opt-out or if you wish to amend or delete any personal information you have previously provided without opting-out, please send us a message at firstname.lastname@example.org. We will endeavor to provide a simple way to review, correct, update or remove personal information you have given us. If you wish to stop receiving a TaylorMade newsletter that you have previously subscribed for or any other marketing communications, please follow the "unsubscribe" instructions contained at the bottom of each newsletter or email.
Retention of Your Personal Information
Your personal information may be retained by TaylorMade for as long as the purposes for which the personal information was collected continue and require so, or if the retention is necessary for our legal or business purposes. For example, we are required to keep your basic personal information (name, address, and contact details) under UK tax law for six years. Also, we may need to retain your personal information if we need to defend a legal claim or in case of a dispute. In addition, we retain the right to keep non-identifiable information related to your game performance, use of TaylorMade products and/or applications for research and development purposes to improve our products and your user experience. We will keep your personal information shared by you for direct marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing materials from us.
International Transfers of Personal Information
When visiting the TaylorMade Websites your connection will be through and to servers located in the United Kingdom and the United States. All information you receive from us will be created on servers located in the United Kingdom and the United States, and all information you provide will be maintained on web servers and systems located in the United Kingdom and the United States. By using the TaylorMade Websites and/or submitting information to us, you specifically consent to the transfer of your information to the facilities and servers in the United Kingdom and the United States, and to those with whom we may share your information, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent
TaylorMade has its headquarters in the United States. Information we collect from you will be transferred and processed in the United States. By using the TaylorMade Websites or providing us with any information you consent to the transfer and processing of such information to and in the United States, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent. The United States has not sought nor received a finding of “adequacy” from the European Union under Article 45 of the GDPR (the EU General Data Protection Regulation 2016/679). When transferring your personal information outside of the country of collection for the purposes stated therein, TaylorMade complies with the applicable laws. For the data transfer outside the European Economic Area, TaylorMade uses standard contractual clauses adopted by the European Commission. For the purposes of onward personal data transfers outside the European Economic Area within the TaylorMade group of companies, TaylorMade companies entered into a Data Transfer Agreement.
The TaylorMade Websites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.
- We use Secure Socket Layer ("SSL") connections with 128-bit encryption for certain transactions and confidential data. When you use a secure browser, all information you submit comes to us over the Internet in an encrypted form. Every secure page uses a digital certificate issued by a third-party certification authority. A "site certificate" sits on all secure pages. To view this certificate, click on the image of the closed lock or the solid key on the bottom bar of your browser window.
- We monitor system and application activity logs to identify any unusual activity from authorized and/or unauthorized individuals accessing our systems and/or making changes to stored information. We regularly perform preventative system maintenance and monitoring to ensure the security of our data systems.
- We maintain our servers in locked facilities with secure and restricted access. Backup tapes are retrieved daily and stored by an independent company in a secure, off-site location.
The TaylorMade Websites do not require you to set up a user ID and password unless you subscribe for some of our special services or create a purchasing account with us. We recommend you do not divulge your password to anyone. TaylorMade will never ask you for your password in an unsolicited telephone call or email.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse and any risk of security violations to us by emailing email@example.com.
In the European Economic Area, you have the right to lodge a complaint to our supervisory authority for data protection matters (namely, the Information Commissioner’s Office via its website at https://ico.org.uk/concerns/ or seek a remedy through local courts if you believe your rights have been breached.
Questions & Changes in Policy
We reserve the right to change or amend this Privacy Notice at any time, without notice to you, in which case we will post the amended Privacy Notice on our website. We may email you to notify you about the material changes thereto, but you should check our website to see the current Privacy Notice in effect.
If you have any questions concerning this Privacy Notice, we encourage you to contact us at firstname.lastname@example.org.